Hair By Kelicia was founded by Kelicia Magerman, it is a luxury brand that prides itself in supplying amazing quality virgin human hair, Kelicia Magerman also owns Closet By Kelicia which is a luxury closet resale that she started in 2019.
Kelicia is one of the few ladies that has been able to turn their passion into a career and so we interviewed her to find out how she started the business and asked for tips on managing a successful online business.
What inspired your decision to go into the hair business?
I appreciate good quality hair and wanted to share it with those who want to look and feel good. I found it difficult to shop for virgin human hair in South Africa. I decided to source and supply the need for high grade virgin human hair.
How do you deal with the pressure that comes with owning a brand that has your name on it?
It is part of the business cycle. My decision to using my own name as the brand was a personal one and once I made it, I stuck to the idea that my name will be at the forefront of everything I own.
What are the challenges of owning a luxury hair brand business and how do you overcome them?
Consistency. I have learned that with the large and constant demand, one has to always be prepared. The COVID-19 pandemic has halted a lot of businesses but I used the time to strategies and be more active on social media as digital marketing increases sales.
How long have you been in the hair business?
June will be my one year anniversary in the hair business.
Do you have any advice for potential entrepreneurs who want to venture into the hair industry?
Concentrate on your goals, build on your strengths and work on your weaknesses.
What do you think keeps your customers coming back?
Hair By Kelicia aims to provide excellent customer service to each client by understanding what they want as I know the feeling of not being satisfied with what I want when it comes to hair.
How lucrative is the human hair industry?
The human hair industry is one of the most lucrative and profitable businesses. Once the foundation is strong and the quality of the product surpasses competitors, you can become successful in the human hair industry.
If you had the chance to start your business all over again, what would you do differently?
I would focus more on the marketing of the business.
When it comes to hair, what is your most versatile piece?
A body wave frontal wig as it can be worn both wavy and straight.
Best product for the protection and maintenance of hair?
Personally, I find that Moroccan oil Treatment is the best product for the protection and maintenance of hair.